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Victoria: Skateboard Brand Repping The Asian Skate Scene

By Andres Pachon

A. Pachon, a journalist and skateboard addict, is a full-time writer for SHIT® Magazine.


In Hong Kong there exists a skateboarding brand called Victoria, and as they say, they are a brand ´made for skaters by skaters’. This brand is not only a producer of clothes and boards, they also represent a whole community of multicultural riders that are in different Asian countries like Japan, Thailand, Korea and Hong Kong.


Victoria Skate Brand Creation

Photo: Jason Lee (Unsplash)

Before Victoria started Hong Kong already had a pretty cool skate scene, where almost everyone knew each other like a big skate family. It all began when co-founder Art Leung met co-founder Alfie at an art show and started talking about what Hong Kong had rather than Bruce Lee, Jackie Chan and shit like that. Then it all led them to start thinking of making a skate-based brand which allowed them to do a lot of things like seeing different subcultures merge into something great. Their style has a lot of influence in the HK of the 70s, 80s and 90s, bringing things that almost nobody knew about.






A Collective Skateboarding Family in Asia

Photo: Jason Lee (Unsplash)

You won’t find a web page of Victoria with a pro skate team or something like that. They feel more like a group consisting of friends and family. This mindset led a lot of skaters on the Asian continent saying that Asia should have it’s own scene. Victoria is pushing street skateboarding in all of Asia, venturing to different cities in search of spots that haven’t been skated yet. Victoria organized ‘BULLY’ for bringing international scenes into one place, this is an exhibition group that show different artworks and musical expressions.

One of the places Victoria went last year was Taipei. It will not matter where Victoria have it’s headquarters in the future, they now the energy that thrives not only in Hong Kong but in all of Asia, because their a big collective that just wanna keep growing.


Read also: Your Guide to Skateboarding Wear

Read also: The SHIT® Story Part 1: The Beginning



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