By Andres Pachon
A. Pachon, a journalist and skateboard addict, is a full-time writer for SHIT® Magazine.
It's funny to look back and see how much Shit you had to do in order to see the latest skate video: order it online, wait a couple weeks for the video to get home, call all your friends, grab some popcorn and a brew and enjoy just a couple minutes of your favorite skaters. Now a trick that you film with your phone can travel the world in a matter of seconds.
How Social Media Impacts Skateboarding Culture
Photo: Jason Lee (Unsplash)
The evolution of social media has deeply changed the way we consume and watch skate videos and photos. Since the early stage of skateboarding history, brands knew the importance of promoting their products by filming video parts and publishing ads in magazines. This became a big part of skateboarding culture.
These days things have changed a little bit since the old VHS and magazines times. We used to wait anxiously for months for the realeses of new skateboarding videos, now were being attacked with new content every second through our cellphones and social media. This has influenced the way we film and even the way we skate. The new generation of skaters are putting down 2 or 3 video parts per year, this used to be different back in the days when pro skaters would film one video part every 2 years. As skateboarding media keep growing the pro skaters and videographers have to level up with the demands of social media. That's why were evolving and moving so fast, someone lands a new trick in China and in less than a day some skater in L.A is gonna watch and try to learn the same trick.
The Internet is Pushing the Skateboard Envelope
Social media are pushing our minds and bodies to levels we have never seen before. The reach of social media is something that will always amaze me, the capacity of sharing your life with the world can really make a difference in our skating, filming or photography careers. But let´s never forget the real reason why we started skating, and I'm sure its far away from all the likes and followers many people strive for.
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