By Andres Pachon
A. Pachon, a journalist and skateboard addict, is a full-time writer for SHIT® Magazine.
- Stance: Goofy
- Age: 34
- Country: United States
- Instagram: @olsonstuff
- Sponsors: 917, Indy, Spitfire, Supreme, Nike SB
Born in 1986, Olson saw himself influenced by skateboarding from a very young age, being the son of pro skater Steve Olson, he was surrounded by skateboarding almost his entire life! By the age of 10, he moved with his father to Malibu, California, and started skating following his dad’s footsteps, he made the announcement to his old man and never stopped from there, however, Olson’s first close encounter with skateboarding was a few years back, when he saw Christian Hosoi skating and goofing around on a Half-pipe, image that stuck in the kids’ mind from then on.
Donny Barley, Jason Dill, Andrew Reynolds, Jim Greco, and Erik Ellington, ended up becoming some of the biggest influences for Alex at a very young age by seeing the SHIT® they were doing on the early 2000s skateboarding videos.
Dill ended up becoming one of the main reasons Olson succeeded, in 2005 a young Alex sent a message via Myspace (look it up, kids) to an on-top-of-his-career Jason Dill who flew him into New York at the kid’s request! Eventually, Olson moved from California to new york and ended up becoming part of the eclectic skateboarding scene of a city that was far from being similar to the one seen in CA.
NYC took Olson under its wing and though him all he needed to know to become not only a successful skater, but also a businessman in the land of opportunity.
Bianca Chandon And 917
By 2014, he started his own clothing line, he decided he wanted to do something different that could make a similar impact to the one skateboarding made in his life, and New York influenced him and loured him into the fashion industry which was going to become his new passion.
After the success of Bianca, he decided to start a new company, one dedicated to his main passion, skateboarding! And that’s how “Call Me 917”, his skateboard company was born.
He is in charge of everything that comes in and out creatively in both companies, but in his own words, he hates going to the office, he rather stay in the background taking care of the creative aspect while the rest of his team manage business calls.
Olson And The Olympics
He referred to the subject in a recent interview with No Comply, and he stands very strong on saying that skateboarding being in the Olympics is definitely something that will have an impact, but he does not believe it will be a negative one.
He believes that those who consider it a bad thing are not thinking straight, he sees it as an opportunity of business growth for the skateboarding industry and states that it is just another contest (something he is not a fan of) he is not expecting it or disapproving of the fact, in his own words:
“is not going to create an interesting artistic form, but maybe it could become something interesting – I don't know. But to scoff at it, it doesn't push anything forward; it keeps us in a holding pattern. Also, I don't give a flying fuck” Said Alex to NC.
There you have it my dudes and dudettes, he is not only a skater but a businessman, music collector, and DJ among others, he has certainly proven to be good at most of the SHIT® he puts his head into, so hats of to the dude.
Read also: Tommy Carroll Is Blind But Skates Anyway